For most people, most personal finance tools don’t work. When talking to real people about their experiences with other tools, we consistently heard, “I tried it, but couldn’t stick with it.”

Not “sticking with it” is a huge problem. One of the biggest themes in personal finance is consistency. Without consistency, you’re on a road to nowhere, treading water but never really getting ahead, or feeling financially fit.

A lack of consistant nurturing causes a plant to die. A lack of consistency in your financial habits won’t fare you much better.

The History

The relative success of many personal finance tools historically relied on technological novelty. In the early days, this meant linking your bank accounts in one place and syncing transactions. More recently, some platforms have adopted aspects of AI. We applaud these technological developments. They’ve been important steps to get us where we are today.

The trouble is, technological novelty hasn’t solved the “can’t stick with it” problem. (Perhaps this is why Mint has recently been “reimagined”, as they put it.)

As a scrappy startup, MoneySwell wanted to do things differently. We were thorough in our research and focused on the “can’t stick with it” problem. To be successful, we couldn’t just build a PRODUCT. We needed to build a SOLUTION. 

The Blockers

So, why can’t most users stick with a personal finance tool? We found four themes.

• Lack of Meaningful Routine
• Lack of a Plan
• Not Enough Time
• Financial Tasks are Important, But Rarely Urgent

The Solution

In our upcoming webinar, Financial Fitness Made Easy, we define “financial fitness” as being organized, in control, having low financial stress, and making progress. We’ll be walking through exactly how MoneySwell tackled the root problems to help people achieve financial fitness.

If you’ve experienced one of the blockers mentioned above and are looking to improve your financial fitness, this 30 minute webinar is for you! Register here! (A replay link will be sent to all registrants if you’re not free on Friday the 21st.)